But is it working?
Let me find out.
I'll uncover what's driving performance, where opportunities are being missed, what isn't working and where I'd prioritize next.
Paid Social • Paid Search • Creative • Audience + Intent • Measurement • Organic Social
16+ Years in Digital Marketing · Director-Level Leadership · Enterprise + Growth Brands
Assessments + Strategic Advisory
An independent, senior read on what's working, what isn't and where to focus next — across paid, creative, measurement and organic.
Explore the AssessmentsOngoing Paid Digital Management
Paid Social + Paid Search, strategically led and hands-on managed through a custom-scoped retainer.
Explore Paid Social + Paid SearchThe business question
Paid platforms can tell you what happened: impressions, clicks, CTR, CPM, conversions, ROAS.
But leadership needs to know:
Before you invest more, understand what's already happening.
The offer
Clarity for what's working. Strategy for what comes next.
These are experienced, objective strategic assessments—not automated audits. Every engagement is reviewed personally and interpreted in the context of your business.
The Social Snapshot is a standalone diagnostic. Strategic recommendations are available separately through a Strategic Action Plan. Our broader Strategic Assessment packages include recommendations within their stated scopes. Implementation Support is quoted separately.
Personally reviewed and developed by Olivia · Assessment delivery is typically 5–7 business days after required information, access and agreed requirements are complete
$295
Best for
Small businesses that need clarity before investing in deeper strategy.
Know what's working, what's getting in the way and what deserves your attention first.
$695
Best for
Businesses actively investing in paid social.
Understand whether your strategy, media investment, audiences, creative and measurement are working together—and where performance can be strengthened.
$995
Best for
Marketing leaders who want deeper analysis and experienced strategic guidance.
Move from findings to decisions with deeper performance analysis, investment priorities and a private strategy session focused on what should happen next.
Social Snapshot boundaries
The Social Health Score is Olivia's expert diagnostic assessment, not an official platform rating, certification or guarantee. Public-facing content can identify visible patterns but does not verify revenue impact or the audience actually reached. A visible link or inquiry issue may be noted without expanding the work into a separate website or CRM assessment.
Not included
Broader assessment boundaries
Strategic Assessment and Strategic Assessment + Executive Advisory are paid-social-focused engagements. Their stated recommendations and roadmaps are included, so a separate Action Plan is not required.
The Social Snapshot pathway
The Social Snapshot is a complete diagnostic on its own. If you want Olivia to develop solutions for selected findings, the Strategic Action Plan is an optional additional engagement. Implementation Support can be discussed separately and is never required. Other OMSM services can be booked independently.
01 / Diagnose
$295
Understand what's working, what's getting in the way and what deserves your attention first.
A complete standalone diagnostic: observation, interpretation, business and marketing implications, and clear priorities.
02 / Solve
Starting at $300
You know what needs attention. Now let's determine what to do about it.
This optional engagement follows a completed Social Snapshot. Starting at $300 is additional to the Snapshot fee. Specific priorities and deliverables are agreed in writing before work begins.
Expanded planning, additional priorities, another platform or further research may require a higher quote. Not included: Implementation Support; Final copywriting or content production; A complete brand strategy; Additional platform or competitor assessments; A consultation, revisions or ongoing support unless included in writing. You can use the completed plan independently or discuss separately scoped Implementation Support with OMSM.
03 / Do
Custom scoped
Need help putting the strategy into action?
Project-based execution of approved recommendations may be scoped separately after the strategic work is complete. It is not automatically ongoing paid media management, organic social management, community management or a recurring retainer.
Optional support
Your assessment is designed to stand on its own. If you’d like dedicated time to talk through the findings, clarify recommendations or discuss priorities, optional private debrief sessions are available after delivery. Debriefs clarify completed work; they do not expand the service scope.
Social Snapshot
Your Social Snapshot is designed to provide a clear, complete diagnostic you can reference independently.
If you would like to discuss your findings in greater depth, ask follow-up questions, or get additional clarity on the findings and priorities, you may add an optional private debrief with Olivia.
30-Minute Social Snapshot Debrief — $99
Use the 30-minute session to walk through key findings, clarify what they mean and discuss what deserves attention first.
Optional add-on — not required to receive the full value of your Social Snapshot. Limited to the completed Social Snapshot; does not include new recommendations, solution development, additional analysis, a written plan, implementation or ongoing advice.
Add a 30-Minute Debrief — $99Strategic Assessment
Your Strategic Assessment is designed to provide a comprehensive analysis of your social media presence, strategic opportunities, and recommended priorities.
For clients who would like dedicated time to discuss the findings directly with Olivia, an optional private debrief is available after delivery.
45-Minute Strategic Assessment Debrief — $149
Optional add-on. Your Strategic Assessment is designed to stand on its own and does not require a debrief session. Debrief sessions are limited to discussion of the completed assessment and its existing recommendations. New research, expanded strategy and execution are not included.
Add a 45-Minute Debrief — $149Beyond the dashboard
How Assessments Work
Share your goals, current social presence and what you most want to understand.
I look beyond surface-level metrics to evaluate the strategy, content, performance and opportunities relevant to your selected assessment.
Your findings are translated into a professionally developed report with conclusions and guidance appropriate to the selected scope.
You leave with greater clarity about what is working, what deserves attention and where to focus next.
Executive Advisory engagements include a private 60-minute strategy session to work through priorities, trade-offs and next steps.
Assessment delivery is typically 5–7 business days after required information, access and agreed requirements are complete
After Your Assessment
Enterprise / custom scope
Multi-brand, multi-market and complex paid media environments are custom scoped. If your organization manages multiple markets, brands, business units or complex media investment, tell me about your business and I'll recommend an appropriate scope.
Additional platforms: $150 each, only where that option is confirmed in the written scope. This fee does not apply to the Social Snapshot or Strategic Action Plan.
Not sure which assessment is right?
Tell me about your business and I'll help determine the appropriate scope.
Tell me about your businessFocused strategic support
Not every marketing question requires a full assessment or ongoing engagement. These private working sessions give you direct access to senior-level strategic guidance, with two formats based on the scope and complexity of the decision in front of you.
30-Minute Marketing Strategy Sprint
$125
30 minutes
Best for one focused question, decision or immediate marketing roadblock.
A focused, one-on-one working session designed to help you gain clarity on one specific marketing challenge, decision or opportunity. We'll identify what matters most, evaluate the options in front of you, and determine the clearest strategic next step.
Full payment required at booking
60-Minute Marketing Strategy Session
$175
60 minutes
Best for a more complex challenge, multiple related questions or a deeper strategic discussion.
A deeper one-on-one working session for marketing decisions that require more context, exploration or discussion. We'll work through the challenge, examine the relevant priorities and trade-offs, and identify the strongest path forward.
$175 · Full payment required before the appointment is confirmed
These are independent paid working conversations. They do not require a Social Snapshot or Action Plan first and do not include a formal written assessment, action plan, campaign build, content calendar, implementation or ongoing support. Payment in full is required before an appointment is confirmed.
A minimum of 24 hours' notice is required to reschedule.
Need account-level analysis or a formal written roadmap?
Explore the Social Media Strategic Assessment for a comprehensive review of what is working, what is underperforming, what opportunities are being missed and what to prioritize next.
Explore the AssessmentsSession questions
Strategy-led creative
Content that feels natural to social—without being created at random.
Creator-style video, provider-led Reels, photography and Story content developed with your audience, message and business goals in mind.
Sessions from $250
Why Olivia
With 16+ years in digital marketing and nearly a decade in director-level leadership, I've spent my career helping brands make sense of complex marketing decisions—from audience and creative strategy to media investment, measurement and performance.
My experience includes leading paid social strategy for Microsoft and working across B2B, technology, CPG, retail, travel and growth-focused brands. Today, I bring that same senior-level perspective directly to businesses that want clearer answers and smarter next steps.
You're not buying automated output.
You're getting experienced judgment applied to your business.
Latest Blog Articles
Perspective and practical analysis for businesses that want marketing to do more than generate activity.
Marketing Strategy
Being present on every social platform is not the same thing as having a social media strategy. The right channels depend on your audience, objectives, resources and the role each platform actually plays in the business.
By Olivia McDonald · September 30, 2026 · 3 min read
Read the article
Marketing Measurement & Performance
A green dashboard does not automatically mean marketing is creating business value. Learn how to evaluate impressions, CTR, CPA, ROAS, CAC and attribution in context and turn reporting into better strategic decisions.
By Olivia McDonald · September 21, 2026 · 11 min read
Read the article
Social Media Strategy
A full content calendar is not the same as a clear strategy. Here is how to connect your social media to a business purpose—and decide what deserves your attention next.
By Olivia McDonald · September 16, 2026 · 5 min read
Read the articleQuestions
Founding Clients
With gratitude to the businesses that believed in Olivia McDonald Strategic Marketing from the beginning.
Building a consultancy begins with trust. I’m incredibly grateful to the founding clients who invited me into their businesses, trusted my perspective, and became part of the beginning of Olivia McDonald Strategic Marketing.
Not sure where to start?
A complimentary 15-minute discovery call is a simple way to introduce your business, share what you're working through and determine whether one of my services is the right fit.
We'll briefly discuss your goals, current challenge and the type of support you're looking for. If there's a clear fit, I'll point you toward the service that makes the most sense.
15 minutes | Complimentary
Schedule a discovery callDiscovery calls are designed for fit, scope and next steps. They do not include a marketing audit, campaign review, account analysis or personalized strategy recommendations.
Ready for clarity?
Whether you need a deeper assessment, focused strategic guidance or help determining the right starting point, tell me what you're working through.
