You're showing up on social.
But is it working?
Let me find out.
I'll uncover what's driving performance, where opportunities are being missed, what isn't working—and what I'd prioritize next.
Paid Social · Creative · Audiences · Measurement · Organic Ecosystem
16+ Years in Digital Marketing · Director-Level Leadership · Enterprise + Growth Brands
The business question
More data doesn't always mean more clarity.
Paid platforms can tell you what happened: impressions, clicks, CTR, CPM, conversions, ROAS.
But leadership needs to know:
- Why did it happen?
- What drives value?
- Where is performance breaking down?
- Are we investing in the right platforms, audiences and creative?
- What should we test? Stop? Invest more in?
Before you invest more, understand what's already happening.
The offer
Social Media Strategic Assessments
Clarity for what's working. Strategy for what comes next.
These are experienced, objective strategic assessments—not automated audits. Every engagement is reviewed personally, interpreted in the context of your business, and delivered as a prioritized point of view you can act on.
Every assessment includes a professionally developed strategic deliverable with prioritized findings, recommendations and clear next steps.
Personally reviewed and developed by Olivia · Typical turnaround: 5–7 business days
Founding Client Access
Five engagements available at introductory pricing.
Founding Clients receive the complete assessment experience at introductory pricing in exchange for feedback and, when appropriate, permission to use anonymized insights or results as a future case study.
Social Snapshot
Standard $295
Founding Client
$225
Best for
Small businesses focused primarily on organic social.
For small businesses that need clarity on how they're showing up organically.
- 1 organic platform
- Profile + brand optimization
- Review of 15–20 recent posts
- Messaging + audience alignment
- Content mix + consistency
- Social Health Score
- 3–5 strengths
- 5 priority opportunities
- Content themes
- Quick wins
- 30-day action plan
- Professional organic social assessment PDF
Strategic Assessment
Standard $695
Founding Client
$550
Best for
Businesses actively investing in paid social.
For businesses investing in paid social and ready to understand what's actually driving performance.
- Up to 3 social platforms
- Paid social strategy + platform mix
- Campaign + objective alignment
- Audience strategy + targeting
- Creative + messaging performance
- Performance + KPI analysis
- Measurement + tracking review
- Funnel + conversion alignment
- Organic ecosystem supporting paid
- 3-competitor review
- Prioritized strategic recommendations
- 30/60/90-day roadmap
- Comprehensive executive assessment PDF
Strategic Assessment + Executive Advisory
Standard $995
Founding Client
$795
Best for
Marketing leaders who want strategic guidance behind the decisions.
For marketing leaders who want deeper analysis and experienced strategic guidance behind the decisions.
- Everything in the Strategic Assessment
- Deeper paid performance analysis
- Investment + platform prioritization
- Creative testing opportunities
- Audience + funnel opportunities
- Measurement framework
- Up to 5 competitors
- Impact × Effort prioritization
- 60-minute executive strategy session
- Post-session executive action summary
Enterprise / custom scope
Multi-brand, multi-market and complex paid media environments are custom scoped. If your organization manages multiple markets, brands, business units or complex media investment, tell me about your business and I'll recommend an appropriate scope.
Additional platforms: $150 each.
Not sure which assessment is right?
Tell me about your business and I'll help determine the appropriate scope.
Tell me about your businessFounding Client Access
Limited to five engagements.
To introduce Social Media Strategic Assessments, I'm opening five Founding Client engagements at introductory pricing.
Founding Clients receive the complete assessment experience—the same depth, analysis and recommendations—at introductory pricing, in exchange for candid feedback and, where appropriate, permission to use anonymized insights or results as a future case study.
Reserve a Founding Client spotWhy Olivia
Experience behind the assessment.
Olivia McDonald is a strategic marketing leader with 16+ years of digital marketing experience and approximately a decade operating at director level. Her experience includes sophisticated digital and paid social strategy for enterprise organizations including Microsoft, alongside B2B, CPG, retail, travel and more.
Her career spans both strategy and execution, which is why an assessment doesn't stop at what happened. It explains why it matters, where opportunity exists, and what should happen next.
- 16+ Years
- Digital marketing experience
- Director-Level
- Leadership experience
- Enterprise
- Strategy experience
- $100M+
- Portfolio experience
Experience includes leading digital and paid social strategy for Microsoft, and work across B2B, technology, CPG, retail, travel and other industries.
You're not buying an automated audit.
You're getting an experienced strategist looking at your business.
Beyond the dashboard
What an assessment examines.
- Strategy
- Are platforms, campaigns and objectives aligned with the business?
- Audiences
- Are you reaching the right people in the right way?
- Creative
- What messages and formats are driving or limiting performance?
- Performance
- What do the numbers actually tell us?
- Measurement
- Are you measuring what matters?
- Funnel
- What happens after the click?
- Organic Ecosystem
- Is organic strengthening or weakening the broader strategy?
- Investment
- Where should you maintain, reduce, test or increase investment?
How it works
A considered, simple process.
- 01
Choose your assessment
Select the depth of analysis that fits the decision in front of you.
- 02
Complete your business intake
A focused brief on your business, goals, platforms and investment.
- 03
I do the deep dive
Strategy, performance, creative, audiences, measurement and funnel.
- 04
Receive your strategic roadmap
Findings, priorities and clear recommendations in an executive document.
- 05
Executive advisory
We talk through what comes next, and where investment should go.
Typical turnaround: 5–7 business days
Questions
Before you begin.
- What access do you need?
- Requirements depend on the scope of the assessment. An initial inquiry never requires passwords. After engagement, I'll provide clear instructions for securely sharing the relevant reporting, exports or appropriate platform access.
- Is this only for paid social?
- No. The Social Snapshot focuses primarily on organic social. The Strategic Assessment and Executive Advisory are paid-social-forward and evaluate paid performance within the broader social ecosystem.
- Do you manage social media or campaigns?
- These engagements are strategic advisory and assessment services rather than ongoing social media management. Additional strategic advisory can be scoped separately when appropriate.
- What happens after the assessment?
- You receive prioritized findings, recommendations and clear next steps. Executive Advisory clients also receive a 60-minute strategy session and a post-session action summary.
- How long does it take?
- Typical turnaround is 5–7 business days after the required information and access have been received.
Know what's working.
Understand what isn't.
Know what deserves your investment next.
Let's find out.